ARC: Connections: ELMAR: Posting

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Online Market Segmentation Survey

Professor Sally Dibb (Open University Business School, UK) and Dr Lee Quinn (Manchester Metropolitan University Business School, UK) would like to invite you to complete an online survey examining academic research priorities in market segmentation.

The study is motivated by the current social and economic situation, which has reignited interest in the degree to which the academic market segmentation research agenda aligns theory and practice priorities. The research will examine how this agenda is shaped by the social and economic landscape as well as providing insights into how academic priorities are shaped by the practitioner context.

The survey can be located at:

http://elsa.open.ac.uk/soCTnrp.survey

If the URL does not open directly, please cut and paste the link into the web address bar.

PLEASE NOTE THAT THE SURVEY CLOSES ON 20TH DECEMBER 2009

Please be assured that your answers to this questionnaire will remain anonymous, so that none of the responses can be traced back to you.

Preliminary findings of this survey will be presented at the annual Academy of Marketing Conference, to be held in Coventry, UK, 6th-8th July 2010. See www.academyofmarketing.org for further details.

If you would like to join the Academy of Marketing Special Interest Group in Market Segmentation please email Sally Dibb at: S.Dibb@open.ac.uk

We would like to acknowledge the generous financial support of The Chartered Institute of Marketing Charitable Trust in funding this project, via the Academy of Marketing’s Research Committee. The Chartered Institute of Marketing Charitable Trust was established in 1978 as an independent charity. It exists to support education, research and good practice in marketing.

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