Global Design and Marketing


1st International Colloquium on Global Design and Marketing, Zurich, 12-13 Jul 2011, Chaired by TC Melewar; Deadline 30 Feb 2011

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1st International Colloquium on Global Design and Marketing
12th and 13th July 2011, at Swissotel, Zurich, Switzerland

The outstanding papers will be submitted for review to a special issue of Journal of Business Research

Guest Editors:

TC Melewar, Charles Dennis and Anthony Kent

The relationship between marketing and design has a long heritage. This has been evident in the development of branding and identity, promotion and advertising, and currently online and multimedia consumer engagement. Over time the engagement with branding, corporate and service design has become more significant, with product, graphic and interior design spanning many facets of private and public sector marketing management. Less tangibly, creative approaches to marketing problems are demanded and more evident in an increasingly competitive and unpredictable environment. In terms of research methodologies and methods, both marketing and design have distinctive but often complementary approaches that merit further development.

This conference will examine current issues concerning the interface between design and marketing. How does creative thinking and practice influence marketing? Is design used to maximum effect? Are design management strategies successfully adopted? To what extent are visual images understood in local and global communities? How do mobile marketing and e-marketing solutions contribute?

The event is co-hosted by Zurich University of Applied Sciences (ZHAW), Brunel University and the University of the Arts London and will feature presentations by leading academics and practitioners in this field. This 1st International Colloquium on the theme of Global Design and Marketing will be held on 12th and 13th July at Swissotel, Zurich, Switzerland. Scholarly, conceptual, empirical and practitioner papers that address the theme of the colloquium are welcomed. Papers may address issues including, but not necessarily limited to:

  • brand management, identity, and co-creation
  • corporate identity, image and reputation
  • graphic design
  • visual identity
  • advertising
  • packaging design
  • marketing communications
  • interior and spatial design
  • information environments
  • organisational identity and image
  • viral marketing
  • e-commerce and online marketing
  • design for interaction and moving images
  • digital media design
  • product design
  • visual research methodologies
  • symbols, signs and consumption
  • semiotics
  • aesthetics and their application to marketing
  • design practice based research, and its implications for marketing
  • other design | marketing topics.

Submitted abstracts will be subjected to a double-blind peer review process and published in the Colloquium proceedings.

Abstract deadline: 30th February 2011

Deadline for submission of full papers: 30th October 2011

Prospective contributors with queries concerning the potential suitability of topics or other matters concerning contributions are invited to contact the Colloquium Chair and Director, Professor T.C. Melewar.

The two-day colloquium will bring together a panel of practitioner and scholarly experts in the area of design and marketing to share their knowledge and experiences with fellow academics and practitioners. Professor TC Melewar will host this event at Swissotel, Zurich, Switzerland.

The outstanding papers will be recommended to Journal of Business Research for publication after going through the blind peer review process.

Colloquium Chair and Director:

Professor Dr T C Melewar (Zurich University of Applied Sciences)

Associate Directors:

Anthony Kent (London University of the Arts)

Dr Charles Dennis (Brunel University)

Please direct all enqueries, and abstracts and papers to:

Mr Armin Ledergerber (Zurich University of Applied Sciences)

Please visit the following website for more information:

* Abstracts maximum 500 words.