TOC: J Pub Policy Mar


Journal of Public Policy & Marketing, 28(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: society: journals

Journal of Public Policy & Marketing 

Relevant ARCategory: Marketing Journals 

Understanding and Facilitating the Usage of Nutritional Labels by Low-Literate Consumers
Madhubalan Viswanathan, Manoj Hastak, Roland Gau [Publisher] [Google Scholar]

Do Pharmaceutical Marketing Activities Raise Prices? Evidence from Five Major Therapeutic Classes
Michael L Capella, Charles R Taylor, Randall C Campbell, Lance S Longwell [Publisher] [Google Scholar]

An Unsettled Matter of Life and Death: A Public Policy and Marketing Commentary on Life Insurance Settlement
Terrance G Gabel, Clifford D Scott [Publisher] [Google Scholar]

Preschool Children’s Persuasion Knowledge: The Contribution of Theory of Mind
Anna R McAlister, T. Bettina Cornwell [Publisher] [Google Scholar]

Does Fair Trade Deliver on Its Core Value Proposition? Effects on Income, Educational Attainment, and Health in Three Countries
Eric J Arnould, Alejandro Plastina, Dwayne Ball [Publisher] [Google Scholar]

End-User License Agreements: A New Era of Intellectual Property Control
Jeff Langenderfer [Publisher] [Google Scholar]

Betrayed by the Buzz? Covert Content and Consumer-Brand Relationships
Christy Ashley, Hillary A Leonard [Publisher] [Google Scholar]

Eating with a Purpose: Consumer Response to Functional Food Health Claims in Conflicting Versus Complementary Information Environments
Rebecca Walker Naylor, Courtney M Droms, Kelly L Haws [Publisher] [Google Scholar]

Daily, Week-Part, and Holiday Patterns in Consumers’ Caloric Intake
Adwait Khare, J. Jeffrey Inman [Publisher] [Google Scholar]

Qualified Health Claims on Package Labels
Paula Fitzgerald Bone, Karen Russo France [Publisher] [Google Scholar]

The American Marketing Association’s New Definition of Marketing: Perspective and Commentary on the 2007 Revision
Gregory T Gundlach, William L Wilkie [Publisher] [Google Scholar]