ARC: Connections: ELMAR: TOC areas: cb: journals

Psychology and Marketing  Relevant ARCategory: Marketing Journals

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25 years of Psychology & Marketing: a multidimensional review
–Haseeb Ahmed Shabbir, Jon Reast, Dayananda Palihawadana [Publisher] [Google Scholar]

Consumers’ inferences about quality across diverse service providers
–Anja Reimer, Valerie Folkes [Publisher] [Google Scholar]

Metaphor’s validity in marketing research
–Sonia Capelli, Alain Jolibert [Publisher] [Google Scholar]

Third-person perception and purchase behavior in response to various selling methods
–Nurit Tal-Or, Shiri Shilo, Talia Meister [Publisher] [Google Scholar]

Effectiveness of price discounts and premium promotions
–Mariola Palazon, Elena Delgado-Ballester [Publisher] [Google Scholar]

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