TOC: Psych & Mar


Psychology and Marketing, 26(12)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: cb: journals

Psychology and Marketing 

Relevant ARCategory: Marketing Journals 

25 years of Psychology & Marketing: a multidimensional review
Haseeb Ahmed Shabbir, Jon Reast, Dayananda Palihawadana [Publisher] [Google Scholar]

Consumers’ inferences about quality across diverse service providers
Anja Reimer, Valerie Folkes [Publisher] [Google Scholar]

Metaphor’s validity in marketing research
Sonia Capelli, Alain Jolibert [Publisher] [Google Scholar]

Third-person perception and purchase behavior in response to various selling methods
Nurit Tal-Or, Shiri Shilo, Talia Meister [Publisher] [Google Scholar]

Effectiveness of price discounts and premium promotions
Mariola Palazon, Elena Delgado-Ballester [Publisher] [Google Scholar]