TOC: J Promotion Man


Journal of Promotion Management, 15(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: promotion: journals

Journal of Promotion Management 

Relevant ARCategory: Marketing Journals 

Advertising: An Exploration
Elaine M. Notarantonio; Charles J. Quigley Jr. [Publisher] [Google Scholar]

Overcoming Consumer Skepticism in Cause-Related Marketing: The Effects of Corporate Social Responsibility and Donation Size Claim Objectivity
Yeo Jung Kim; Wei-Na Lee [Publisher] [Google Scholar]

Joint Advertising and Brand Congruity: Effects on Memory and Attitudes
Sang Yeal Lee; Fuyuan Shen [Publisher] [Google Scholar]

A New Consumer Relationship Model: The Marketing Communications Application
Alkis Thrassou; Demetris Vrontis [Publisher] [Google Scholar]

Rational Versus Emotional Appeals in Newspaper Advertising: Copy, Art, and Layout Differences
Leonidas C. Leonidou; Constantinos N. Leonidou [Publisher] [Google Scholar]