ARC: Connections: ELMAR: TOC areas: promotion: journals

Journal of Promotion Management  Relevant ARCategory: Marketing Journals

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Advertising: An Exploration
–Elaine M. Notarantonio; Charles J. Quigley Jr. [Publisher] [Google Scholar]

Overcoming Consumer Skepticism in Cause-Related Marketing: The Effects of Corporate Social Responsibility and Donation Size Claim Objectivity
–Yeo Jung Kim; Wei-Na Lee [Publisher] [Google Scholar]

Joint Advertising and Brand Congruity: Effects on Memory and Attitudes
–Sang Yeal Lee; Fuyuan Shen [Publisher] [Google Scholar]

A New Consumer Relationship Model: The Marketing Communications Application
–Alkis Thrassou; Demetris Vrontis [Publisher] [Google Scholar]

Rational Versus Emotional Appeals in Newspaper Advertising: Copy, Art, and Layout Differences
–Leonidas C. Leonidou; Constantinos N. Leonidou [Publisher] [Google Scholar]

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