TOC: J Mar Ed


Journal of Marketing Education, 31(3)

 ARC: Connections: ELMAR: TOC Journal of Marketing Education  

Relevant ARCategory: Marketing Journals 

The Guest Editors’ Corner
Sharyn R. Rundle-Thiele and Michael Jay Polonsky [Publisher] [Google Scholar]

Modeling the Constructs Contributing to the Effectiveness of Marketing Lecturers
Arthur D. P. Sweeney, Mark D. Morrison, Denise Jarratt, and Troy Heffernan [Publisher] [Google Scholar]

Can Australian Universities Take Measures to Increase the Lecture Attendance of Marketing Students?
Sara Dolnicar, Sebastian Kaiser, Katrina Matus, and Wilma Vialle [Publisher] [Google Scholar]

Experiencing the Product Life Cycle Management Highs and Lows Through Dramatic Simulation
Glenn Pearce and John Jackson [Publisher] [Google Scholar]

Poster Sessions in Marketing Education: An Empirical Examination
Nicole Stegemann and Catherine Sutton-Brady [Publisher] [Google Scholar]

A Case Study of Teaching Marketing Research Using Client-Sponsored Projects: Method, Challenges, and Benefits
Liliana L. Bove and W. Martin Davies [Publisher] [Google Scholar]

Do Business Students’ Culturally Anchored Values Shape Student-Driven or Teacher-Driven Learning Style Preferences?
Ann Mitsis and Patrick W. Foley [Publisher] [Google Scholar]

The Development of Competent Marketing Professionals
Ian Walker, Yelena Tsarenko, Peter Wagstaff, Irene Powell, Marion Steel, and Jan Brace-Govan [Publisher] [Google Scholar]

Advertising Education in Australia: Looking Back to the Future
Gayle F. Kerr, David Waller, and Charles Patti [Publisher] [Google Scholar]