TOC: J Con Res


Journal of Consumer Research, 36(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: cb: journals

Journal of Consumer Research 

Relevant ARCategory: Marketing Journals 

Gaming Emotions in Social Interactions
Eduardo B. Andrade and Teck-Hua Ho [Publisher] [Google Scholar]

Opportunity Cost Neglect
Shane Frederick, Nathan Novemsky, Jing Wang, Ravi Dhar, and Stephen Nowlis [Publisher] [Google Scholar]

When Mental Simulation Hinders Behavior: The Effects of Process-Oriented Thinking on Decision Difficulty and Performance
Debora Viana Thompson, Rebecca W. Hamilton, and Petia K. Petrova [Publisher] [Google Scholar]

Variety Amnesia: Recalling Past Variety Can Accelerate Recovery from Satiation
Jeff Galak, Joseph P. Redden, and Justin Kruger [Publisher] [Google Scholar]

Emotional Persuasion: When the Valence versus the Resource Demands of Emotions Influence Consumers’ Attitudes
Loraine Lau-Gesk and Joan Meyers-Levy [Publisher] [Google Scholar]

Seeking Freedom through Variety
Jonathan Levav and Rui (Juliet) Zhu [Publisher] [Google Scholar]

Why Do Consumers Buy Extended Service Contracts?
Tao Chen, Ajay Kalra, and Baohong Sun [Publisher] [Google Scholar]

When Uncertainty Brings Pleasure: The Role of Prospect Imageability and Mental Imagery
Yih Hwai Lee and Cheng Qiu [Publisher] [Google Scholar]

Effects of Temporal Distance and Memory on Consumer Judgments
Yeung-Jo Kim, Jongwon Park, and Robert S. Wyer Jr. [Publisher] [Google Scholar]

Distinctive Roles of Lead Users and Opinion Leaders in the Social Networks of Schoolchildren
Jan Kratzer and Christopher Lettl [Publisher] [Google Scholar]

Promotional Bundles and Consumers’ Price Judgments: When the Best Things in Life Are Not Free
Michael A. Kamins, Valerie S. Folkes, and Alexander Fedorikhin [Publisher] [Google Scholar]

Escaping the Gift Economy
Jean-S‚bastien Marcoux [Publisher] [Google Scholar]

Nationalism and Ideology in an Anticonsumption Movement
Rohit Varman and Russell W. Belk [Publisher] [Google Scholar]

The Denomination Effect
Priya Raghubir and Joydeep Srivastava [Publisher] [Google Scholar]