The Business of Motorsports


The Business of Motorsports: Issues in Channels Management, Special issue of Journal of Marketing Channels; Deadline 30 Sep 2010

Journal of Marketing Channels

Call for Papers

Special Issue

The Business of Motorsports: Issues in Channels Management


The Journal of Marketing Channels is pleased to announce and invite submissions for a Special Issue on “The Business of Motorsports: Issues in Channels Management.” The deadline for manuscripts is September 30, 2010 with publication of accepted papers planned for 2011.


Special Issue Background Information


As the motorsports industry looks forward to the year 2011 and the 100th anniversary of the Indianapolis 500 Mile Race, we seek to examine the importance of channel management in terms of the overall success of the industry.  Globally, billions of dollars are spent annually in relation to the motorsports industry, yet there has been a lack of academic research conducted within this context.  As universities and thus faculty around the world begin to develop programs that center around the motorsports industry, it is now time to draw our attention to such in terms of a marketing channels perspective.


The special issue is designed to bring together research that focuses on theoretical and practical issues raised across the entire spectrum of distribution in relation to the motorsports industry. Conceptual as well as empirical papers are appropriate. Exploratory studies using case research, as well as applied and basic research are welcomed. Subject matter should relate to any of the following broad areas, though other relevant topics are encouraged:


* The Racing Series and/or Sanctioning Body as channel manager.

* The Racetrack as a services retailer.

* The Role of the Event Promoter in the motorsports channel.

* Channel cooperation and conflict between Series and Tracks.

* The Role of Vertical Integration in the motorsports channel.

* Global Channels for Motorsports.

* Supply Chain Management and the OEM in Motorsports.

* Wholesale and Retail Cooperatives in the Specialty Aftermarket.

* The Role of the Trade Show in Motorsports.

* The Racing Media as Channel Member and Channel Facilitator.



Submission Information


Authors are invited to submit original and unpublished research to be consideration for this special issue. All papers will be double-blind refereed. Manuscripts must be submitted electronically in Word format, follow the author submission guidelines of the Journal of Marketing Channels (available at: =t792306905~tab=submit ~mode=paper_submission_instructions ) which uses APA style, and be no longer than 25 pages in length. Manuscripts should be received no later than September 30, 2010. Please submit manuscripts (preferably through e-mail) as a Microsoft Word document to:


Joyce A. Young, Ph.D.

Editor, Journal of Marketing Channels

College of Business

Indiana State University

Terre Haute, IN 47809


Voice: 812.237.2035

Fax: 812.237.8133