Macromarketing Conference Pre-Conference Sustainability Workshop, Laramie, WY, 5-9 Jun 2010, Pre-Conference Program Chair, Eric Arnould; Deadline 10 Jan
The aim of the 2010 Macromarketing preconference (June 5-9, 2010 in Laramie, Wyoming) is to bring together senior scholars with doctoral students and junior faculty to dialog over sustainability issues in scholarly research. Mentoring provided by senior scholars will focus on how to develop a theoretical vocabulary for sustainability research that transcends the specific contexts that we currently associate with ?sustainability”.
2010 Macromarketing Conference Pre-Conference Sustainability Workshop
- What does sustainable marketing mean in practice?
- How can marketers avoid the pitfalls of potential green washing or sustainability-washing?
- What role can marketing play in moving towards a more sustainable global economy?
- What regulatory and policy issues must be addressed and how?
- How and what kinds of social marketing activities are appropriate in the sustainability space?
- How can sustainability and base-of-the-pyramid concerns be joined for more sustainable economic development?
- How can marketers more effectively tackle the attitudes-values-behavior gap in sustainable consumption?
The aim of the 2010 Macromarketing preconference is to bring together senior scholars with doctoral students and junior faculty to dialog over these issues. Mentoring provided by senior scholars will focus on how to develop a theoretical vocabulary for sustainability research that transcends the specific contexts that we currently associate with “sustainability,” such as subsistence consumers, disaster mitigation, quality of life, equitable development, voluntary simplicity, and above all "green marketing.” It will address issues of university-industry collaboration as well. The workshop will combine faculty presentations with hands-on mentoring of student and junior faculty research projects over a five-day period. Work will be punctuated with leisure activities and a field trip to a sustainable local business.
- Ken Peattie, Cardiff University
- John Schouten, University of Portland
- Diane Martin, University of Portland
- Nil Ozcaglar-Toulouse, Université de Lille 2
- Bill Kilbourne, Clemson University
- Andrea Prothero, University College Dublin
- Pierre McDonagh, Dublin City University
- Eric Arnould, University of Wyoming
- Others to be announced.