ARC: Connections: ELMAR: Posting

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The American Marketing Association Foundation Announces 2009 Berry-AMA Book Prize Winner

The AMAF announces Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press) as the recipient of the 2009 Berry-AMA Book Prize for the best book in marketing.

Groundswell, by Charlene Li and Josh Bernoff, explains how to turn the force of customers connecting via social technologies, the groundswell, to your own advantage. Through the use of case studies, Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their customers through social technologies such as blogs, YouTube, Facebook, and wikis. Groundswell provides targeted advice with ROI, which makes this book a critical starting point for companies developing a social technology strategy.

The annual Berry-AMA Book Prize recognizes books whose innovative ideas have had significant impact on marketing and related fields. The prize is one of the AMAF’s programs designed to champion and support excellence in marketing and is named in honor of Leonard L. Berry, a distinguished professor of marketing at Texas A&M University, and his wife Nancy F. Berry. Exceptional marketing books that have set the standard for excellence and that were published within the previous three years (copyright 2006, 2007 or 2008) were eligible for consideration to receive the 2009 Berry-AMA Book Prize.

For additional information about the Berry-AMA Book Prize winner and authors, please visit:

http://www.themarketingfoundation.org/Berry_Book_Prize_2009.html

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