LCBR European Marketing Conference


Lupcon Center for Business Research European Marketing Conference, Munich, 3-4 Jun 2010; Deadline 15 Nov

Please join us for the LCBR European Marketing Conference on June 3-4, 2010, in Munich, Germany. Deadline for abstracts is November 15, 2009. All marketing topics are reviewed. The conference is hosted by the Lupcon Center for Business Research, which is a German-based institute whose mission is to enhance the collaboration between business & academia. Conference papers are reviewed for publication in a scholarly journal.

The LCBR European Marketing Conference 2010 will take place in Munich, which is not only well known for its beautiful sights, but also for its exemplary economy. Munich is at the heart of Germany’s high tech industry – a fact that has contributed to making Germany a key player in the global economy.Several global corporations are at home here: BMW, Siemens, Munich Re, Allianz. The European headquarters of many U.S. corporations are located in Munich as well: McDonalds’s and Microsoft. Managers from these and other companies will be attending the conference to establish closer partnerships with academia.

All marketing topics will be considered for the conference. There will be several sessions at the conference, organized by topic (e.g. market research, brand management, ethics & legal aspects in marketing, strategic marketing, e-commerce, sales management, etc.)

Please submit a 250-word abstract to LCBR, as explained on the website ( Submitted abstracts will be reviewed by an international peer review panel consisting of experts from a wide range of marketing fields.