The Von Allmen Center for Green Marketing in the Gatton College of Business and Economics at the University of Kentucky is pleased to announce the first annual Sustainability in Marketing Colloquium. The conference will be held at the University of Kentucky in Lexington, Kentucky at the University on December 4, 2009.  

The goal of this conference is to support research and education of green marketing and sustainability in the academic and business communities. Sustainability refers to development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Increasingly, pursuit of sustainability addresses a triple bottom linewith respect to performance. This triple bottom line includes the pursuit of economic, social, and environmental returns. The research presented at this conference will offer new insight into efforts to enhance performance on all three fronts. The presenters represent a wealth of vantage points and diverse theoretical perspectives examining green marketing.

The conference is open to the public.  University faculty and marketing managers interested in green marketing research will find the conference sessions to be highly informative.