ARC: Connections: ELMAR: TOC areas: direct: journals

Journal of Interactive Marketing  Relevant ARCategory: Marketing Journals

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The Growing Influence of Online Marketing Communications
–Venkatesh Shankar, Rajeev Batra [Publisher] [Google Scholar]

A Hierarchical Marketing Communications Model of Online and Offline Media Synergies
–Prasad A. Naik, Kay Peters [Publisher] [Google Scholar]

Does Chatter Matter? The Impact of User-Generated Content on Music Sales
–Vasant Dhar, Elaine A. Chang [Publisher] [Google Scholar]

Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets?
–Fareena Sultan, Andrew J. Rohm, Tao (Tony) Gao [Publisher] [Google Scholar]

An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness
–Bobby J. Calder, Edward C. Malthouse, Ute Schaedel [Publisher] [Google Scholar]

Antecedents of Online Reviews’ Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers
–Cheol Park, Thae Min Lee [Publisher] [Google Scholar]

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