TOC: J Interactive Mar


Journal of Interactive Marketing, 23(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: direct: journals

Journal of Interactive Marketing 

Relevant ARCategory: Marketing Journals 

The Growing Influence of Online Marketing Communications
Venkatesh Shankar, Rajeev Batra [Publisher] [Google Scholar]

A Hierarchical Marketing Communications Model of Online and Offline Media Synergies
Prasad A. Naik, Kay Peters [Publisher] [Google Scholar]

Does Chatter Matter? The Impact of User-Generated Content on Music Sales
Vasant Dhar, Elaine A. Chang [Publisher] [Google Scholar]

Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets?
Fareena Sultan, Andrew J. Rohm, Tao (Tony) Gao [Publisher] [Google Scholar]

An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness
Bobby J. Calder, Edward C. Malthouse, Ute Schaedel [Publisher] [Google Scholar]

Antecedents of Online Reviews’ Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers
Cheol Park, Thae Min Lee [Publisher] [Google Scholar]