Research Days on Marketing Communications


5th International Research Days on Marketing Communications, Nancy, France, 25-25 Mar 2010; Deadline 16 Nov

 ARC: Connections: ELMAR: Posting

areas: promotion: call

Call for papers

5th International Research Days on Marketing Communications
5èmes journées sur la Communication Marketing
Thursday, March 25 and Friday, March 26, 2010 in Nancy (France)



Non traditional marketing communications: event communication, sponsorship, atronage, lobbying, rumors, product placement, buzz marketing, public relations.

Contributions should focus on non-traditional marketing communications such as event communication, sponsorship, patronage, lobbying, product placement, buzz marketing, public relations, etc or on the link/integration between “below the line” instruments and advertising. They may concern any stage of the communication process: objectives, budgeting, planning, strategy, execution, control, etc.

Contributions such as experiments, field studies, case studies and state-of-the-art reviews are welcome.


Submission of abstracts November 16, 2009
Submission of papers to: February 1, 2010
Notification of authors February 25, 2010
Return of finalized papers March 13, 2010


Thursday, March 25
10-12 am Plenary session
2-5.30 pm Parallel sessions
7 pm Conference Dinner

Friday, March 26
9–12 am Plenary session
2-5 pm Parallel sessions


Christian Derbaix (FUCAM – Mons), Daniel Caumont (ICN Business School), Jean-Marc Décaudin (IAE Université de Toulouse 1 – ESC Toulouse), Christian Dianoux (Université de Metz), Finn Frandsen (Aarhus School of Business, Aarhus University), Stephan Fuchs (Université de Lyon 1), Renaud Garcia-Bardidia (Université Nancy 2), Jean Luc Herrmann (Université de Metz), Marie-Laure Gavard-Perret (IAE – Université de Grenoble 2), Winni Johansen (Aarhus School of Business, Aarhus University), Pascale Quester (The University of Adelaide), Björn Walliser (IAE – Université Nancy 2), David Woisetschläger (University of Dortmund)


Papers should not be longer than 20 pages, including tables, figures and references. Spacing: 1,5 throughout; Times New Roman 12- point font; A4 size page formatting, 3 cm margins on all sides.

Authors will receive more detailed instructions upon acceptance of their abstract.

Papers can be turned in and presented in either English or French. Presentations in English are encouraged.

Plenary sessions will take place in English.


Regular fee: 190 €
Doctoral student fee: 120 € (without gala dinner)
Corporate fee: 280 €

These fees include the gala dinner on March 25, the lunches on March 25 and 26, coffee breaks and the proceedings on a USB-Key.

Registration form available here:


ICN Business School

In partnership with:
Aarhus School of Business, ASB Centre for
Corporate Communications

With the support of:
French Marketing Association (AFM)
CEREFIGE Research Center
IAE Nancy University

And of the Regional Council of Lorraine


Clarice Bertin
Information Manager for Research
ICN Business School
Pôle Lorrain de Gestion, 13 rue Maréchal Ney, F-54000 NANCY (France)
Tel/Phone: +33 (0)3 83 17 37 97,

More information on the Conference: