TOC: J Mar Theory Practice


Journal of Marketing Theory and Practice, 17(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Journal of Marketing Theory and Practice 

Relevant ARCategory: Marketing Journals 

From the Editor
Greg W. Marshall [Publisher]

The Concept and Marketing Implications of Hispanicness
Ricardo Villarreal, Robert A. Peterson [Publisher] [Google Scholar]

The Effects of Transaction-Specific Investments in Marketing Channels: The Moderating Role of Relational Norms
James R. Brown, Jody L. Crosno, Chekitan S. Dev [Publisher] [Google Scholar]

Managing the Drivers of Organizational Commitment and Salesperson Effort: An Application of Meyer and Allen’s Three-Component Model
Frank Q. Fu, Willy Bolander, Eli Jones [Publisher] [Google Scholar]

Role of Nonprice Variables in Intertier Competition
K. Sivakumar, Cheryl Nakata, Praveen Aggarwal, et al. [Publisher] [Google Scholar]

Does Consumers’ Future Buying Behavior Regarding Products that are Returned Influence the Way Consumers Want Returned Goods to be Disposed?
Mario J. Miranda, Kandiah Jegasothy [Publisher] [Google Scholar]

How Suppliers Affect Trust with Their Customers: The Role of Salesperson Job Satisfaction and Perceived Customer Importance
Kevin D. Bradford, J. Michael Crant, Joan M. Phillips [Publisher] [Google Scholar]