TOC: Portuguese J Mar

Introduction

Portuguese Journal of Marketing, 24

 ARC: Connections: ELMAR: Posting


Relationship Marketing: concepts and challenges
Maria de Lurdes Sarmento, Minoo Farhagmehr, Cl udia Sim es [Publisher] [Google Scholar]

The Potentiation of Relational Marketing in Portuguese Companies
Carlos Lucas de Freitas, Jos‚ Duarte Santos [Publisher] [Google Scholar]

The Roots of Impulse Versus Planned Purchase Tendency in Consumer’s Personality
Adelino Alves Cardoso, Ferreira Casc o [Publisher] [Google Scholar]

Adaptive Selling and Successful Salesforce
Pedro Canales Ronda, In‚s K?ster Boluda [Publisher] [Google Scholar]

Gender Materialism in Portugal
Fernando Neves dos Santos [Publisher] [Google Scholar]

New Trends in Tourism: Solidarity Travels
Mª de las Mercedes Gal n Ladero, Clementina Galera Casquet, V¡ctor Valero Amaro [Publisher] [Google Scholar]