TOC: Portuguese J Mar
Introduction
Portuguese Journal of Marketing, 24
ARC: Connections: ELMAR: Posting
Relationship Marketing: concepts and challenges
–Maria de Lurdes Sarmento, Minoo Farhagmehr, Cl udia Sim es [Publisher] [Google Scholar]
The Potentiation of Relational Marketing in Portuguese Companies
–Carlos Lucas de Freitas, Jos‚ Duarte Santos [Publisher] [Google Scholar]
The Roots of Impulse Versus Planned Purchase Tendency in Consumer’s Personality
–Adelino Alves Cardoso, Ferreira Casc o [Publisher] [Google Scholar]
Adaptive Selling and Successful Salesforce
–Pedro Canales Ronda, In‚s K?ster Boluda [Publisher] [Google Scholar]
Gender Materialism in Portugal
–Fernando Neves dos Santos [Publisher] [Google Scholar]
New Trends in Tourism: Solidarity Travels
–Mª de las Mercedes Gal n Ladero, Clementina Galera Casquet, V¡ctor Valero Amaro [Publisher] [Google Scholar]