ARC: Connections: ELMAR: TOC areas: strategy: journals

Journal of Brand Management  Relevant ARCategory: Marketing Journals

---

Drivers of brand value, estimation of brand value in practice and use of brand valuation: Introduction to the special issue
–Randle D Raggio and Robert P Leone [Publisher] [Google Scholar]

Assessing long-term brand potential
–Kevin Lane Keller and Donald R Lehmann [Publisher] [Google Scholar]

Valuing brands and brand investments: Key learnings and future expectations
–Ove Haxthausen [Publisher] [Google Scholar]

Managing tomorrow’s brands: Moving from measurement towards an integrated system of brand equity
–Sunando Das, Curt Stenger and Charles H Ellis [Publisher] [Google Scholar]

A taxonomy of brand valuation practice: Methodologies and purposes
–Gabriela Salinas and Tim Ambler [Publisher] [Google Scholar]

Securitization of brand names: Basic concepts and its use in practice
–Ruth L Taylor, Rudy Becerra, Patricia Stuart and Spencer A Case [Publisher] [Google Scholar]

Postscript: Preserving (and growing) brand value in a downturn
–Randle D Raggio and Robert P Leone [Publisher] [Google Scholar]

---