Lotte Green Marketing Strategy Competition
Introduction
Lotte Department Store, KAMS and the Republic of Korea Ministry of Environment announce an award competition for graduate and undergraduate students; Deadline 6 Nov 2009
Lotte Department Store, KAMS and Ministry of Environment, Republic of Korea proudly announce that Lotte Marketing Strategy Competition is open to graduate and undergraduate students who are interested in drafting ?Green Marketing Strategy? of Lotte Department Store. Award money for the top award is US$9,000. Submission deadline: Nov.6, 2009. Please recommend this award opportunity to your undergraduate and graduate students!
Lotte Green Marketing Strategy Competition Award
Host: Lotte Department Store
Organizer: Korean Academy of Marketing Science (KAMS)
Sponsor: Ministry of Environment, Republic of Korea
Lotte Department Store, KAMS and Ministry of Environment, Republic of Korea proudly announce that Lotte Marketing Strategy Competition is open to graduate and undergraduate students who are interested in drafting “Green Marketing Strategy” of Lotte Department Store.
Lotte Department Store is the best and biggest department store in Korea.
Objective: Suggestion(s) for new green marketing strategy and (or) appraisal of current green marketing of Lotte Department Store
Topics in Interest: Following green marketing strategies
1) Green Marketing Positioning Strategy of the Lotte Department Store
2) Green Marketing Communication, Design and Storytelling Strategy of the Lotte Department Store
3) Trend Analysis and Future Strategic Direction(s) of Green Marketing of the Lotte Department Store
Award Money:
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Award
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Award Money (US$)
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Number of Team(s)
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Minister of Environment Award
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9,000
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1
|
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Premier Award
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4,200
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1
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Excellent Award
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1,700
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1
|
|
Honorable Mention
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900
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3
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Time Table:
1) Submission Time Period of Strategic Plan: Oct. 26-Nov. 6, 2009
– In MS Power Point format, less than 20 pages excluding title and contents.
2) Announcement of the 1st Screening: Nov. 13, 2009
3) Submission of upgraded presentation materials for final entries: Nov. 19, 2009
– Final entries will have their chances to upgrade their presentation materials.
– In MS Power Point format, less than 20 pages excluding title and contents
4) Final presentation: In the 2009 KAMS Fall International Conference at College of Human Ecology, Yonsei University, Seoul, Republic of Korea, 09:00-12:00 Nov. 21, 2009
5) Award Ceremony: College of Human Ecology, Yonsei University after the final presentation.
Qualifications:
1) Undergraduate and graduate student(s), excluding doctoral student(s), in 4 year college or university
2) A team should consist of 4 members at maximum from any major
3) Recommendation signed by his/her or their advising professor is required.
Evaluation Criteria: Creativity, Practical applicability and Logical thinking
Legal Matters:
1) Lotte Department Store holds copy rights of submitted materials.
2) Lotte Department Store has right to adopt green marketing strategies suggested by winner(s) to its practice.
3) Award will be cancelled if the winner is found to practice plagiarism.
How to Apply:
1) Submit your application materials to following sites:
English application materials: stride@changwon.ac.kr
Korean application materials: http://www.lotteshopping.com
More Information:
Central Office
Korean Academy of Marketing Science
Tel: +82 55 213 3346, Fax: +82 55 263 9096
e-mail: stride@changwon.ac.kr