MRC 2010

Introduction

Mobile Research Conference 2010, London, 8-9 Mar 2010, Organizer Michael Bosnjak; Deadline 15 Oct

 ARC: Connections: ELMAR: Posting

areas: ecommerce: content

<> Call for Proposals (Abstracts) <>

Mobile Research Conference 2010 (MRC 2010)
March 8-9, 2010
London (UK)

http://www.mobileresearchconference.com/

<Q> Quick Info
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Abstract Proposal Submission Deadline:

October 15, 2009

The Mobile Research Conference 2010 (MRC 2010) is explicitly designed to serve as a forum for exchange between both commercial as well as academic presenters and participants. Accordingly, academic researchers, market research companies, and market research managers are invited to submit abstracts for paper presentations, poster presentations, or case studies related to at least one of the following areas:

  • Issues in mobile survey research with a strong emphasis on estimating and/or reducing survey errors (i.e. coverage, sampling, measurement, and non-response errors);
  • Case studies/best practice examples of where the mobile research methodology has been used (to show elements such as targeting a specific demographic, location-specific research, time sensitive research, cost-efficiency compared to other approaches)
  • Integrating mobile research into multi-mode contexts, such as web surveys, CATI, face-to-face, and others;
  • Mobile research as a means to engage participants;
  • Cost efficiency of using mobile technology in survey research (i.e. cost-error balance of mobile survey research);
  • Contributions aimed at predicting and explaining mobile survey acceptance and participation;
  • Comparative studies using mobile technology, e.g. within multi-mode data collection frameworks, emerging markets, different target groups, or cross-cultural contexts;
  • Technological advances in using mobile devices, applications, and procedures for primary data collection.

Journal coverage:

Papers presented at MRC 2010 will be considered for inclusion into a special issue of the publication ´International Journal of Mobile Marketing´ (IJMM), scheduled for 2011.

For those contributors being interested in entering the reviewing process, full papers are due by March 31, 2010.

Keynote speakers (tentative; in alphabetical order):

Mick Couper, University of Michigan, USA
“Visual design in online surveys: Lessons for the mobile world”

Nicola Döring, Technical University Illmenau, Germany “Psychological aspects of interviewing by cellular telephone”

Guy Rolfe, Mobile Knowledge Leader, Kantar, UK
“The Future for Mobile Research: what will the landscape look like in two years time?”

Ingvar Tjøstheim, Norwegian Computing Center, Norway
“Capturing situations and context in mobile surveys. Reducing the recall and the out of context problem.”

Richard Windle, Global Research Director for Ipsos MediaCT worldwide, UK “The big picture: what the decline of fixed line telephones will mean to mobile research”

For a detailed description of the conferences´ topics, journal coverage, program structure, timeline, abstract submission procedure, and further details, please refer to the sections below or visit the conference website at:
http://www.mobileresearchconference.com/

<0> Table of Contents
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<1> Aims, Scope & Topics Covered
<2> Keynote Speakers
<3> Journal Coverage
<4> Program Formats
<5> Short Course on Mobile Research
<6> Timeline
<7> Abstract Submission Procedure
<8> Committees and Organizer
<9> More Information & Abstract Submission Link:

http://www.mobileresearchconference.com/

<1> Aims, Scope & Topics Covered
**********************

The Mobile Research Conference 2010 (MRC 2010) aims at offering an opportunity for academic researchers, market research companies, in-house market researchers, and technology companies from across the globe to discuss, debate and share their empirical studies, experiences, and knowledge in the field of mobile (survey) research and related areas.

MRC 2010 is explicitly designed to serve as a forum for exchange between both commercial as well as academic presenters and participants. Accordingly, MRC 2010 will encompass keynote speeches, paper presentation sessions, best practice sessions, panel discussions, and a workshop on designing and implementing mobile surveys.

The scope covers research results, practical experience, methodology, and conceptual approaches for using mobile technology as a research platform to collect primary data from survey participants, customers, employees, and others. Contributions addressing self-administered modes of mobile data collection are preferred.

Contributions to MRC 2010 should be related to at least one of the following topics:

  • Issues in mobile survey research with a strong emphasis on estimating and/or reducing survey errors (i.e. coverage, sampling, measurement, and non-response errors);
  • Case studies/best practice examples of where the mobile research methodology has been used (to show elements such as targeting a specific demographic, location-specific research, time sensitive research, cost-efficiency compared to other approaches)
  • Integrating mobile research into multi-mode contexts, such as web surveys, CATI, face-to-face, and others;
  • Mobile research as a means to engage participants;
  • Cost efficiency of using mobile technology in survey research (i.e. cost-error balance of mobile survey research);
  • Contributions aimed at predicting and explaining mobile survey acceptance and participation;
  • Comparative studies using mobile technology, e.g. within multi-mode data collection frameworks, emerging markets, different target groups, or cross-cultural contexts;
  • Technological advances in using mobile devices, applications, and procedures for primary data collection.

<2> Keynote Speakers (tentative; in alphabetical order)
**********************

Mick Couper, University of Michigan, USA
“Visual design in online surveys: Lessons for the mobile world”

Nicola Döring, Technical University Illmenau, Germany “Psychological aspects of interviewing by cellular telephone”

Guy Rolfe, Mobile Knowledge Leader, Kantar, UK
“The Future for Mobile Research: what will the landscape look like in two years time?”

Ingvar Tjøstheim, Norwegian Computing Center, Norway
“Capturing situations and context in mobile surveys. Reducing the recall and the out of context problem.”

Richard Windle, Global Research Director for Ipsos MediaCT worldwide, UK “The big picture: what the decline of fixed line telephones will mean to mobile research”

Additional keynote speakers will be announced soon via

http://www.mobileresearchconference.com/

<3> Journal Coverage
**********************

Papers presented at MRC 2010 will be considered for inclusion into a special issue of the publication ´International Journal of Mobile Marketing´ (IJMM), scheduled for 2011.

For those contributors being interested in entering the reviewing process, full papers are due by March 31, 2010.

<4> Program Formats
**********************

Keynote speeches: These are around 45 minutes long including questions, which will be taken at the end.

Paper and poster presentation sessions: In addition to our keynotes there will be a number of slots available to cover the topics listed in the Topics Covered section of this document

Best practice: Sessions where a researcher and client company can present a project where mobile has been the main research platform. Please cover the objective, approach and outcome.

Panel discussions: Each panel debate will consist of four panelists and one moderator. The moderator will set the scene of the session for up to five minutes with the debate lasting a further 35 with five minutes for questions. There are two debates for this conference.

Candidates wishing to be considered as a panelist should submit a proposal outlining their experience, and three reasons why they should participate.

<5> Short course
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Registered MRC 2010 participants will take advantage of participating in a short course on designing and implementing mobile surveys.

The course will be led by the conference organizers and is free to registered MRC 2010 participants.

<6> Timeline
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  • 2010, March 31: Full papers for consideration in the special journal issue scheduled due
  • 2010, March 8-9: MRC 2010 taking place in London (UK)
  • 2010, Jan 16 – March 1: Late registration period
  • 2009, Dec 15 – 2010 Jan 15: Early registration period
  • 2009, Dec 15: Final program announced
  • 2009, Nov 1 – 30: Registration period for authors
  • 2009, Nov 1: Preliminary program announced
  • 2009, Nov 1: Notification of acceptance/refusal of proposals
  • 2009, Sept 22 – Oct 15: Abstract submissions accepted at http://www.mobileresearchconference.com/. See rubric on navigation panel: "Abstract submission"

<7> Abstract Submission
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Abstract submissions are accepted until October 15, 2009, via a web-based form only, accessible via:

http://www.mobileresearchconference.com/

See rubric on navigation panel: "Abstract submission"

During the abstract submission process, the following information must be provided:

  1. Name(s), institutional affiliation(s), and valid e-mail addresses for *all authors*
  2. Postal address, telephone number, and fax number of the first author
  3. Title of contribution
  4. Thematic area(s) addressed
  5. Keywords (up to five)
  6. Abstract of no more than 350 words
  7. Type of contribution that is preferred: Paper presentation, Poster presentation, Case study

PLEASE NOTE the following steps and important deadlines:

Abstract submissions will be reviewed by members of the program committee. Notification of a preliminary acceptance or refusal will be given by November 1, 2009.

If a proposal is preliminarily accepted, at least one presenting author must register for the conference before November 30, 2009.

Preliminarily accepted abstracts with no single author registered in time will be removed from the program without notice.

<8> Committees and Organizer
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Head of program committee:

Michael Bosnjak, Free University of Bozen-Bolzano, Italy
michael.bosnjak@mobileresearchconference.com

The program committee consists of the following researchers (in alphabetical order):

  • Mick Couper, University of Michigan, USA
  • Nicola Döring, Technical University Illmenau, Germany
  • Marek Fuchs, University of Kassel, Germany
  • Lars Kaczmirek, GESIS-ZUMA Mannheim, Germany
  • Bozidar Klicek, University of Zagreb, Croatia
  • Katja Lozar Manfreda, University of Ljubljana, Slovenia
  • Ingvar Tjøstheim, Norwegian Computing Center, Norway
  • Vasja Vehovar, University of Ljubljana, Slovenia

MRC 2010 is organized by:

Globalpark AG
Kalscheurener Straße 19a
D-50354 Cologne-Hürth
Represented by Chief Executive Officer (CEO)
Dr. Lorenz Gräf

Lucy Green
MRC Project Manager and Media Liaison
lgreen@greenfieldscommunications.com Tel: +44 (0) 7817 698366

MRC Production Management (and conference visitors’ contact)
Julia Schwarck, Globalpark AG, Germany
Tel. +49 2233 7933 6
E-mail js@ mobileresearchconference.com

About Globalpark

Globalpark provides panel, community and survey software that enables organizations to manage what matters across the enterprise. By capturing feedback and tracking behavior of customers, employees and partners, they gain insights that drive better business decisions. By identifying and empowering influential advocates, they build reputation and extend reach.

Founded in 1999, Globalpark software is German-engineered and globally-tested by leading brands and top market research institutes, including: Continental, Daimler, General Mills, GfK, IDC, Nintendo, SonyBMG, TNS, Warner Music and Wrigley. Globalpark is staffed by renowned research pioneers, with offices across the US, UK, Germany and Austria.

For further information on Globalpark, please visit http://www.globalpark.com

<9> More details
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For more details, please visit the MRC 2010 website at:

http://www.mobileresearchconference.com/