Markets and Marketing


The Forum on Markets and Marketing: Extending Service-Dominant Logic, Cambridge, UK, 23-26 Sep 2010, Chairs Robert F. Lusch, Stephen Vargo and Irene Ng; Deadline 20 Oct

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FMM 2010

The Forum on Markets and Marketing: Extending Service-Dominant Logic
University of Cambridge, UK
September 23-26, 2010

Conference Chairs:

Robert F. Lusch, University of Arizona, USA
Stephen Vargo, University of Hawaii, USA
Irene Ng, University of Cambridge and University of Exeter, UK

Advisory Committee:

Roger Layton, University of New South Wales, Australia
Kaj Storbacka, Hanken School of Economics, Finland
Kate Blackmon, University of Oxford, UK
Roger Maull, University of Exeter, UK
Jaideep Prabhu, Cambridge University, UK


The Forum on Markets and Marketing was established as a service-dominant logic based forum to: (1) explore foundational and macro issues related to marketing, including the understanding of markets and marketing systems and (2) further the development of S-D logic. It is to be a three to four day intensive dialogue about substantive issues, rather than as a traditional conference with a large number of paper presentations and little discussion. Thus, it is limited to a small group of scholars, who agree to participate for the entire event, and a small number of invited doctoral students. The intended output of the Forum on Markets and Marketing is a publication, such as special issues of journals or a book of original essays. If you would like more information on this event please send the conference organizers a note to: