ARC: Connections: ELMAR: TOC areas: strategy: journals

Journal of Strategic Marketing  Relevant ARCategory: Marketing Journals

---

Special issue: strategic sales and strategic marketing
–Nikala Lane [Publisher] [Google Scholar]

Searching for strategy in sales
–Nikala Lane [Publisher] [Google Scholar]

Strategic alignment for sales organization transformation
–Raymond W. LaForge; Thomas N. Ingram; David W. Cravens [Publisher] [Google Scholar]

Developing a strategic framework of key account performance
–Eli Jones; Keith A. Richards; Diane Halstead; Frank Q. Fu [Publisher] [Google Scholar]

The implications of lean operations for sales strategy: from sales-force to marketing-force
–Niall Piercy; Nick Rich [Publisher] [Google Scholar]

An enterprise-wide strategic stakeholder approach to sales ethics
–Linda Ferrell; O. C. Ferrell [Publisher] [Google Scholar]

Strategic sales organizations: transformation challenges and facilitators within the salesÄmarketing interface
–Avinash Malshe [Publisher] [Google Scholar]

Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations
–Kenneth Le Meunier-FitzHugh; Nikala Lane [Publisher] [Google Scholar]

Strategizing the sales organization
–Nikala Lane; Nigel Piercy [Publisher] [Google Scholar]

---