ARC: Connections: ELMAR: TOC areas: global: journals

Journal of Euromarketing  Relevant ARCategory: Marketing Journals

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In Hong Kong, Looking Toward the Growing European Union
–Neil Herndon [Publisher] [Google Scholar]

The Application of Performance Management in the Salesforce: A Chinese and Romanian Perspective
–Yu Ha Cheung; Liviu C. Florea [Publisher] [Google Scholar]

Attitude Toward Counterfeits and Ethnic Groups: Comparing Chinese and Western Consumers Purchasing Counterfeits
–Kenneth K. Kwong; William Y. P. Yu; John W. K. Leung; Kan Wang [Publisher] [Google Scholar]

The Current State of Protection of European Trademark Rights in China
–Yu Ha Cheung; Lai Man Tang; Yin Wong [Publisher] [Google Scholar]

A Consideration Set Based Model for Forecasting Sales in China
–Ronald LeBlanc [Publisher] [Google Scholar]

Cross-Cultural Markets and Consumer Behaviors: The Case of China and Turkey
–Ming Ying Lisa Chu-Weininger; Michael A. Weininger [Publisher] [Google Scholar]

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