ARC: Connections: ELMAR: TOC areas: b2b: journals

Journal of Business-to-Business Marketing  Relevant ARCategory: Marketing Journals

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The Convergence of Mirroring and Empathy: Communications Training in Business-to-Business Personal Selling Persuasion Efforts
–Robin T. Peterson; Yam Limbu [Publisher] [Google Scholar]

Value-Creation Logic in Supply Chain Relationships
–Trond Hammervoll [Publisher] [Google Scholar]

Alliance-Based New Product Development Success: The Role of Formalization in Exploration and Exploitation Contexts
–C. Jay Lambe; Robert E. Morgan; Shibin Sheng; Gopal Kutwaroo [Publisher] [Google Scholar]

Customer Loyalty in Clusters: Perceived Value and Satisfaction as Antecedents
–Luis J. Callarisa Fiol; Enrique Bigne Alcañiz; Miguel A. Moliner Tena; Javier S nchez Garc¡a [Publisher] [Google Scholar]

Book Review

Managing International Business in China , by Xiaowen Tian
–Anton Kriz [Publisher] [Google Scholar]

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