TOC: J Bus Bus Mar


Journal of Business-to-Business Marketing, 16(3)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: b2b: journals

Journal of Business-to-Business Marketing 

Relevant ARCategory: Marketing Journals 

The Convergence of Mirroring and Empathy: Communications Training in Business-to-Business Personal Selling Persuasion Efforts
Robin T. Peterson; Yam Limbu [Publisher] [Google Scholar]

Value-Creation Logic in Supply Chain Relationships
Trond Hammervoll [Publisher] [Google Scholar]

Alliance-Based New Product Development Success: The Role of Formalization in Exploration and Exploitation Contexts
C. Jay Lambe; Robert E. Morgan; Shibin Sheng; Gopal Kutwaroo [Publisher] [Google Scholar]

Customer Loyalty in Clusters: Perceived Value and Satisfaction as Antecedents
Luis J. Callarisa Fiol; Enrique Bigne Alcañiz; Miguel A. Moliner Tena; Javier S nchez Garc¡a [Publisher] [Google Scholar]

Book Review

Managing International Business in China , by Xiaowen Tian
Anton Kriz [Publisher] [Google Scholar]