EMAC 2010


39th European Marketing Academy Annual Conference, Copenhagen, 1-4 Jun 2010, Conference team Suzanne C. Beckmann, Thomas Ritter and Nina Payen; Deadline 1 Dec

 ARC: Connections: ELMAR: Posting

39th EMAC Annual Conference

The 6 Senses: The Essentials of Marketing

Copenhagen, Denmark – June 1-4, 2010

Copenhagen Business School is very pleased to host the 39th EMAC Conference and looks forward to welcoming you in June 2010!

The Department of Marketing has chosen “The Six Senses – The Essentials of Marketing” as motto for the conference in 2010. Marketing starts and ends with the senses. Customers express their identity, feelings, thoughts and motivations influenced by current and previous sensory experiences with products and services – and marketers communicating about their offers increasingly include appeals to all senses. The transformation of extant and new products and services from the firm to its customers rely on customers’ ability to perceive and develop favourable preferences from marketing mix input as well as cultural and social stimuli. The six senses are truly the essentials of marketing!

The EMAC 2010 Conference invites electronic submissions of papers, which should be sent in PDF format no later than December 1, 2009.
Submissions should be done on-line on the EMAC 2010 conference Website http://www.emac2010.org

A full set of guidelines can be found on the conference website: http://www.emac2010.org under ‘Paper Submissions’. Please make sure to read carefully the submission guidelines before submitting your paper.

Information on the Conference Theme, Tracks & Chairs, Special Interest Groups Track, and the Doctoral Colloquium can be found on the EMAC Conference website http://www.emac2010.org


We look forward to your submission!

Best regards,

The Conference Team

Suzanne C. Beckmann, Conference Chair
Thomas Ritter, Programme Chair
Nina Payen, Conference Team