TOC: Mar Theory


Marketing Theory, 9(3)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Marketing Theory 

Relevant ARCategory: Marketing Journals 

A cinemusicaliterary analysis of the American dream as represented by biographical jazz comedepictions in the golden age of Hollywood biopics: Blow, Horatio, Blow; O, Jakie, O; Go,Tommy, Go; No, Artie, No
Morris B. Holbrook [Publisher] [Google Scholar]

Working consumers: the next step in marketing theory?
Bernard Cova and Daniele Dalli [Publisher] [Google Scholar]

Marketing and the structuration of organizational learning
Linda D. Peters, Jule B. Gassenheimer, and Wesley J. Johnston [Publisher] [Google Scholar]

Morris Holbrook’s jazz and film series: an appreciation
Alan Bradshaw [Publisher] [Google Scholar]