TOC: Mar Theory
Introduction
Marketing Theory, 9(3)
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Marketing Theory
Relevant ARCategory: Marketing Journals |
A cinemusicaliterary analysis of the American dream as represented by biographical jazz comedepictions in the golden age of Hollywood biopics: Blow, Horatio, Blow; O, Jakie, O; Go,Tommy, Go; No, Artie, No
–Morris B. Holbrook [Publisher] [Google Scholar]
Working consumers: the next step in marketing theory?
–Bernard Cova and Daniele Dalli [Publisher] [Google Scholar]
Marketing and the structuration of organizational learning
–Linda D. Peters, Jule B. Gassenheimer, and Wesley J. Johnston [Publisher] [Google Scholar]
Morris Holbrook’s jazz and film series: an appreciation
–Alan Bradshaw [Publisher] [Google Scholar]