Revisit: Direct/Interactive Marketing 2009


Direct/Interactive Marketing Research Summit, San Diego, 17-18 Oct 2009, Track and Vice Chairs: John A. Schibrowsky, Eric J. Karson, Edward C. Malthouse and Anand V. Bodapati

Dear Fellow ELMAR Members:

Don’t miss out on this  wonderful opportunity  to connect with leading academics and cutting-edge practitioners in the field of direct/interactive marketing.

The Direct/Interactive Marketing Research Summit, sponsored by Direct Marketing Educational Foundation (DMEF), is the preeminent conference that focuses on direct/interactive and database marketing. The Summit is a must-attend for academics and PhD candidates who are interested in pursuing research and teaching in this dynamic sector.

In addition to hearing dynamic presentations from invited researchers and keynotes (see below), participants will have the opportunity to attend DMA09the Global Event for Integrated Marketing. Keynotes for this conference include: Martha Stewart, Founder of Martha Stewart Living Omnimedia, Inc.; Scott Monty, Head of Social Media – Global Digital & Communications Manger, Ford Motor Company; Ken Dychtwald, Ph.D. , President &CEO Age Wave and Stan Rapp, Chairman Engauge, Editor of What Business Needs Now.

The conference will also provide countless sessions on Database and Analytics, Leveraging New Media, Multichannel Strategies, Retention and Loyalty and  more…. please visit DMA09.  

This is a great opportunity for you to interact with top academics, network with marketing executives and cultivate contacts and ideas for future research topics. All of this for just $200 (Academics) $100 (Ph.D. Candidates).  Please help us spread the word about this opportunity.

To register for the summit, please click on the link below:

Registration Direct/Interactive Marketing Research Summit

Direct/Interactive Marketing Research Summit |October 17-18, 2009 | San Diego, CA.

Invited Researchers

Scott A. Neslin | Albert Wesley Fry Professor of Marketing at the Tuck School of Business, Dartmouth College– Challenges and Opportunities in Multichannel Customer Management

George H. John | CEO of Rocket Fuel Inc. – How Rocket Science will Change Advertising

David Reiley | Principal Research Scientist | Yahoo! – Retail Advertising Works! Measuring the Effects of Advertising on Sales via Controlled Experiment on Yahoo!

Luncheon Keynote

Randy F. Price | CEO – Socialarc – Leveraging Evolving Media | Social Media Marketing Strategies and Defining Engagement ROI

For more information, please visit

Jeffrey Nesler

Senior Program Manager


Direct Marketing Educational Foundation

1120 Ave. of the Americas, 14th Fl.

New York, NY  10036-6700

212.768.7277 ext. 1325

F: 212.790.1561