Intro to Marketing


Care to share your syllabus? The Academic Resource Center Editor would like to refresh the collection of introductory marketing course syllabi on the ARC

 ARC: Connections: ELMAR: Posting Related ARContent: Somewhat Aging ARC Syllabus Collection 

It has been a number of years since I have asked interested ELMAR subscribers to contribute their syllabi to the Academic Resource Center (ARC). Since many of the syllabi are now somewhat old, I am going to work my way through a variety of course topics during the next months in order to refresh the list.

What better place to start than with an introductory course? As such, I would be interested in receiving syllabi from ELMAR subscribers who teach courses with titles like the following:

  • Basic Marketing
  • Principles of Marketing
  • Introduction to Marketing Management

Just submit your syllabus by email to or by replying to this email. Let me know the level of course the syllabus applies to (masters, undergraduate). Appropriate formats for sharing include

  • URL – if your syllabus is freely available online simply send me its address.
  • PDF File – attach a PDF version of your syllabus to an email to me.
  • Word File – attach a .doc or .docx version of your syllabus to an email to me.

In the past the syllabus section of the ARC has been one of the most popular parts of the site, so this will give you an opportunity to have your name exposed to hundreds or thousands of your colleagues. You will also have the satisfaction that comes with sharing!