DVDs on Marketing Topics
Anne Brumbaugh has compiled the responses to her query about DVDs to supplement undergraduate lectures on a variety of marketing topics
Marketing DVD Seekers —
Clearly, there is an opportunity for the 30 minute “I don’t want to have to lecture on this topic” type of video out there. Here are the resources people shared/that I found that came close to satisfying our needs.
Media Education Foundation www.mediaed.org – a wide selection of titles related to consumer protection, effects of marketing on society, etc.
Films Media Group/Films for the Humanities ffh.films.com – many business topics/titles, including nice collection of marketing topics. This is the one to which I was referring and from which we will buy at least one or two videos.
King Corn www.docurama.com/productdetail.html?productid=NV-NNVG110891 – thought provoking documentary about corn production in the U.S. and subsidized government intervention to keep corn farmers afloat. Certainly relevant to promotion, supply chain management, and marketing ethics.
[Interested readers should also see the ARC teaching page on Audio, Video, Webcast and other Media:
Anne M. Brumbaugh, PhD
College of Charleston
Associate Professor of Marketing
Marketing & Supply Chain Management
School of Business & Economics
5 Liberty Street ~ 331 Beatty Center
Charleston, SC 29401