Sports Management


Sports Management: Current Trends and Future Developments, Special issue of Thunderbird International Business Review, Edited by Vanessa Ratten; Deadline 30 Mar 2010

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Sports Management: Current Trends and Future Developments

Guest Editor: Vanessa Ratten

Sports management is a global industry that affects many different segments of business. The sport industry is amongst the world’s largest industries and places importance on business relationships in order to maintain its competitiveness. The changing business environment has meant that businesses involved in sport need to constantly change and innovate in order to compete better. As sport has a global appeal it is particularly important in today’s global economy. The aim of this special issue is to highlight the current trends that are occurring in sports and how these will affect the future development of sports worldwide. The following is a list of possible topics that are welcome in this special issue:

  • Philanthropy and social responsibility in sports-related industries
  • Global marketing success stories in sports
  • Sponsorship, branding and targeting initiatives in sports
  • The internationalization of college and professional sports
  • Global approaches to sports marketing
  • Marketing innovations in sports and sports-related industries
  • Global marketing challenges and opportunities in sports-related industries
  • Regulatory and government issues in global sport marketing
  • Marketing of international sport events and sport teams broadcast rights
  • Segmenting and developing the global sport consumer
  • The impact of sports on other industries (e.g. education, tourism, law)

Submission Guidelines: Contributors are strongly encouraged to consult

TIBR submission guidelines


Submission will be taken to imply that the article constitutes original work that has not previously been published, accepted for publication, or presently under consideration elsewhere. Prior to submission it is expected that the Thunderbird International Business Review author guidelines have been followed in full. Initial submissions will be reviewed by the guest editor and if judged suitable then placed for double-blind review. The guest editor will send an acknowledgement upon receipt – please query via e-mail address below if acknowledgement is not received shortly after submission. One author should be clearly identified on jointly authored articles as the main administrative contact for the submission. Papers should be submitted to the guest editor by March 30, 2010. Any questions about the special issue can be directed to the guest editor.

Special Issue Guest Editor:
Vanessa Ratten
Assistant Professor
A.J. Palumbo School of Business Administration
Duquesne University, Pittsburgh, United States