ARC: Connections: ELMAR: TOC areas: global: journals

Journal of International Consumer Marketing  Relevant ARCategory: Marketing Journals

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Editorial
–Erdener Kaynak [Publisher] [Google Scholar]

Possible Disparities in Consumers’ Perceptions Toward Personalized Advertising Caused by Cultural Differences: U.S. and Korea
–Jay (Hyunjae) Yu; Brenda J. Cude [Publisher] [Google Scholar]

Arousal and Merriment as Decision Drivers Among Young Consumers
–Rajagopal [Publisher] [Google Scholar]

Effects of Contextual Congruence in Advertising Execution: The Case of Japanese Culture-Bound Products
–Emmanuel J. Ch‚ron; Rodi C. Pau [Publisher] [Google Scholar]

Nationalistic Sentiments of Chinese Consumers: The Effects and Determinants of Animosity and Consumer Ethnocentrism
–Kenichi Ishii [Publisher] [Google Scholar]

Investigating Consumer Expectations of Convenience-Store Attributes in Emerging Markets: Evidence in Chile
–Constanza C. Bianchi [Publisher] [Google Scholar]

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