TOC: J Intl Con Mar


Journal of International Consumer Marketing, 21(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: global: journals

Journal of International Consumer Marketing 

Relevant ARCategory: Marketing Journals 

Erdener Kaynak [Publisher] [Google Scholar]

Possible Disparities in Consumers’ Perceptions Toward Personalized Advertising Caused by Cultural Differences: U.S. and Korea
Jay (Hyunjae) Yu; Brenda J. Cude [Publisher] [Google Scholar]

Arousal and Merriment as Decision Drivers Among Young Consumers
Rajagopal [Publisher] [Google Scholar]

Effects of Contextual Congruence in Advertising Execution: The Case of Japanese Culture-Bound Products
Emmanuel J. Ch‚ron; Rodi C. Pau [Publisher] [Google Scholar]

Nationalistic Sentiments of Chinese Consumers: The Effects and Determinants of Animosity and Consumer Ethnocentrism
Kenichi Ishii [Publisher] [Google Scholar]

Investigating Consumer Expectations of Convenience-Store Attributes in Emerging Markets: Evidence in Chile
Constanza C. Bianchi [Publisher] [Google Scholar]