TOC: J Direct Data Digital Mar


Journal of Direct, Data and Digital Marketing, 11(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: direct: journals

Journal of Direct, Data and Digital Marketing 

Relevant ARCategory: Marketing Journals 

Derek Holder [Publisher]

Media synergy comes of age – Part I
Don E Schultz, Martin Block and Kalyan Raman [Publisher] [Google Scholar]

Data quality is everyone’s business – Designing quality into your data warehouse – Part 1
Tom Breur [Publisher] [Google Scholar]

Automated marketing and the growth of ‘customer compliance’ businesses
Edward Kasabov and Alex J Warlow [Publisher] [Google Scholar]

The IDM business performance awards 2008: Overall business award winner Campaign: Launching Virgin Media
Kate Boothby [Publisher] [Google Scholar]

Interview with Trevor Phillips and Caroline Waters
Robin Fairlie and Richard Webber [Publisher] [Google Scholar]

Book Review

MarketingSherpa Toolkit: How to: Viral Market
Reviewed by Ralph F Wilson and James B Pettijohn [Publisher] [Google Scholar]