TOC: J Brand Man


Journal of Brand Management, 16(8)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: strategy: journals

Journal of Brand Management 

Relevant ARCategory: Marketing Journals 

Reputation management in times of crisis
Marko Sarstedt Editorial Board [Publisher] [Google Scholar]

Dimensions of purchase-decision involvement: Affective and cognitive involvement in product and brand
Jooyoung Kim and Yongjun Sung [Publisher] [Google Scholar]

Beyond the logo: Brand management for cities
Gregory Ashworth and Mihalis Kavaratzis [Publisher] [Google Scholar]

Employees’ commitment to brands in the service sector: Luxury hotel chains in Thailand
Narumon Kimpakorn and Gerard Tocquer [Publisher] [Google Scholar]

Colour and meaning in corporate logos: An empirical study
Niki Hynes [Publisher] [Google Scholar]

Brand positioning in the B2B online environment: A case from the UK print industry
Nicolas Virtsonis and Sally Harridge-March [Publisher] [Google Scholar]

Intellectual property issues for marketers in the virtual world
Carolyn M Bonifield and Amy M Tomas [Publisher] [Google Scholar]

Book Review

Nation branding: Concepts, issues, practice
Gary Davies [Publisher]