ARC: Connections: ELMAR: TOC areas: strategy: journals

Journal of Brand Management  Relevant ARCategory: Marketing Journals

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Reputation management in times of crisis
–Marko Sarstedt Editorial Board [Publisher] [Google Scholar]

Dimensions of purchase-decision involvement: Affective and cognitive involvement in product and brand
–Jooyoung Kim and Yongjun Sung [Publisher] [Google Scholar]

Beyond the logo: Brand management for cities
–Gregory Ashworth and Mihalis Kavaratzis [Publisher] [Google Scholar]

Employees’ commitment to brands in the service sector: Luxury hotel chains in Thailand
–Narumon Kimpakorn and Gerard Tocquer [Publisher] [Google Scholar]

Colour and meaning in corporate logos: An empirical study
–Niki Hynes [Publisher] [Google Scholar]

Brand positioning in the B2B online environment: A case from the UK print industry
–Nicolas Virtsonis and Sally Harridge-March [Publisher] [Google Scholar]

Intellectual property issues for marketers in the virtual world
–Carolyn M Bonifield and Amy M Tomas [Publisher] [Google Scholar]

Book Review

Nation branding: Concepts, issues, practice
–Gary Davies [Publisher]

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