Losing Our Way?


Read and comment on "Is Marketing Academia Losing Its Way" by David J. Reibstein, George Day, & Jerry Wind, Journal of Marketing, 73(4)

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Featured Blog on “Is Marketing Academia Losing Its Way" — re: Guest Editorial in July 2009 JM Issue

The Journal of Marketing Blog for the July 2009 Issue is online. Please visit the Journal of Marketing Blogs section to discuss the following Guest Editorial: "Is Marketing Academia Losing Its Way?"

The URL for the blog appears below:


Free access to this featured JM article is available at:


Look forward to your participation/comments on this article in the JM Blog section of the JM website.

Siva K. Balasubramanian
Journal of Marketing Website Editor
Harold L. Stuart Professor of Marketing and Associate Dean
Stuart School of Business, Illinois Institute of Technology
565 West Adams Street (Fourth Floor)
Chicago, IL 60661