TOC: J Relationship Mar
Introduction
Journal of Relationship Marketing, 8(3)
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Journal of Relationship Marketing
Relevant ARCategory: Marketing Journals |
Editor’s Corner
–David Bejou [Publisher] [Google Scholar]
Stakeholder Relationship Management in Multi-Sector Innovations
–John D. Hansen; Michele D. Bunn [Publisher] [Google Scholar]
When Relationship Marketing Collides With Technology
–Soonkwan Hong; Yong J. Wang [Publisher] [Google Scholar]
The Influence of Partner Characteristics and Relationship Capital on the Performance of International Strategic Alliances
–Tser-Yieth Chen; Hsiang-Hsi Liu; Wei-Lan Hsieh [Publisher] [Google Scholar]
Retail Customer Segmentation Based on Relational Benefits
–Irene Gil-Saura; Maria Eugenia Ruiz-Molina [Publisher] [Google Scholar]
Relationship Development: Tracking the Formation of Relationship Commitment in a Controlled Setting
–Parimal Bhagat [Publisher] [Google Scholar]