SERVSIG Doctoral Consortium 2009


2009 American Marketing Association Services Marketing Special Interest Group Doctoral Consortium, Honolulu, 29 Oct - 1 Nov 2009; Deadline 15 Aug

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AMA SERVSIG Services Doctoral Consortium and ASU CSL/Liam Glynn Scholarships

AMA SERVSIG Services Doctoral Consortium

The Services Marketing Special Interest Group (SERVSIG) of the American Marketing Association (AMA) is pleased to announce the 16th annual Services Doctoral Consortium, preceding the Frontiers in Service Conference, to be held at the Sheraton Waikiki, Honolulu, Hawaii from October 29 to November 1, 2009.

This year, the consortium will start with a welcome reception at 6:00 PM on Wednesday, October 28th, and will continue with sessions from 8:00 AM to 5:00 PM on Thursday, October 29th. The Consortium is designed to help doctoral students, new faculty, and researchers and managers from the service industries in their careers in services marketing. By promoting an intimate and collegial atmosphere, the Consortium provides a wonderful opportunity for participants to interact with the field’s leading scholars and up-and-coming scholars.

Highlights of this year’s Consortium Program

  • Sessions on Behavioral, Managerial, and Quantitative approaches
  • Panel discussion with recent PhD graduates and Assistant Professors on Transitioning from a Doctoral Student to an Assistant Professor
  • An Interactive Research Session for doctoral students to receive feedback on their current research
  • Opportunities to network with leading Services Scholars
  • Up to 2 travel scholarships available to help with Consortium expenses

ASU CSL/Liam Glynn Scholarship for Attending the Consortium

August 15, 2009 is the deadline for applications to the American Marketing Association (AMA) Services Marketing Special Interest Group (SERVSIG) for the ASU Center for Services Leadership/Liam Glynn Scholarship. This award gives emerging services scholars the opportunity to attend the Services Doctoral Consortium and the AMA Frontiers in Services Conference.

The ASU Center for Services Leadership is a research center within the W. P. Carey School of Business at Arizona State University. Founded in 1985 to pioneer the study of services, the Center for Services Leadership has established itself as a globally recognized authority on how to compete strategically through the profitable use of services. The Center for Services Leadership is the sponsor of this year’s Services Doctoral Consortium.

Liam Glynn was a Lecturer at the University College Dublin in the Smurfit Graduate School of Business. The first Director of the UCD Centre for Quality and Services Management, Liam published services marketing articles in France, Ireland, Italy, the United Kingdom, and the United States. Co-editor of Understanding Services Management in 1995, he was the Membership Coordinator for the AMA SERVSIG and co-chaired the first AMA SERVSIG Conference on services research in 1999. He was 40 when his long battle with cancer ended. SERVSIG created an annual travel scholarship in Liam’s name to honor his memory.

To be considered for the Liam Glynn Scholarship, applicants should submit a letter of interest and curriculum vita to Ray Fisk at The application deadline is August 15th, 2009. Up to 2 scholarships may be awarded based on the applications received, to help the recipients with Consortium expenses. The scholarship winners will be presented with a cash prize and recognized at the Consortium.

For information on this year’s program, and travel scholarships, please visit

Register For the Consortium Online!,M3,aa2e3e38-5ffd-40e0-8dbd-465f3ec13e85

If you have questions regarding the consortium, please contact the Consortium Chair, Deanne Brocato at