Life Sciences and the JM Blog
Introduction
Read and comment on "Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field" by Stefan Stremersch and Walter Van Dyck, Journal of Marketing, 73(4)
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Featured Blog on “Marketing of the Life Sciences" — re: article in July 2009 JM Issue
The Journal of Marketing Blog for the July 2009 Issue is online. Please visit the Journal of Marketing Blogs section to discuss the following article: "Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field."
The URL for the blog appears below:
http://www.marketingpower2.com/blog/journalofmarketing/
Free access to this featured JM article is available at:
http://www.atypon-link.com/AMA/doi/pdfplus/10.1509/jmkg.73.4.4
Look forward to your participation/comments on this article in the JM Blog section of the JM website.
Sincerely,
Siva K. Balasubramanian
Journal of Marketing Website Editor
Harold L. Stuart Professor of Marketing and Associate Dean
Stuart School of Business, Illinois Institute of Technology
565 West Adams Street (Fourth Floor)
Chicago, IL 60661