ARC: Connections: ELMAR: Posting

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Dear Colleagues:

I would like to investigate the (undergraduate-level) marketing math preparedness of marketing teachers as opposed to marketing undergraduate students. In my undergraduate marketing math class, I use an end-of semester, 2 hour (time limit for students), test of 50 marketing math micro cases that I prepared myself after considerable effort. The test emphasizes thinking through the problem rather than calculations, although some of that is also there. To proceed further with my curiosity, I am planning to place the 50-item test as a web survey of marketing teachers. If you are interested in participating in the survey, please do one of the following:

1. Please fax me at (940) 565-3837 attn: Ganesh, on your university letterhead, indicating your academic rank and desire to participate.

OR

2. Scan the letter in 1 above and email that to me.

This somewhat elaborate procedure is meant only for assembling a mailing list of potential participants who are reasonably committed to following through. The survey itself will be anonymous (well, almost, since online survey platforms typically track the IP address of the participant, but I have always deleted that before capturing the data in many such surveys over the past years) and confidential. However, since some of you might want to know your own performance, Q-by-Q, I shall give you the opportunity for voluntarily identifying yourself, so that I may send you your custom performance results.

One benefit of your participation would be that you will have an inventory of 50 well-tested marketing math questions for your own use, customization, to add to your own test bank etc.

Please let me know per above, if you would like to participate. I am planning to activate the survey in late August.

Thanks and best regards,

– gg

gopala "GG" ganesh, ph.d.
professor of marketing
department of marketing and logistics
university of north texas
p.o. box 311396
1167 union circle #236
denton tx 76203-1396 usa
ganesh@unt.edu
voice: (940) 565-3129
fax: (940) 565-3837

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