ARC: Connections: ELMAR: TOC areas: services: journals

Journal of Services Marketing  Relevant ARCategory: Marketing Journals

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How to handle PR disasters? An examination of the impact of communication response type and failure attributions on consumer perceptions
–Anna S. Mattila [Publisher] [Google Scholar]

Developing inventories for satisfaction and Likert scales in a service environment
–Karin Braunsberger, Roger Gates [Publisher] [Google Scholar]

Information search for home, medical, and financial services by mature consumers
–Suzanne Altobello Nasco, Dena Hale [Publisher] [Google Scholar]

Using the I-MARKOR scale to identify market-oriented individuals in the financial services sector
–Francine K. Schlosser, Rod B. McNaughton [Publisher] [Google Scholar]

An empirical investigation of relationship development in professional business services
–Kalipso M. Karantinou, Margaret K. Hogg [Publisher] [Google Scholar]

Services marketing in a cross-cultural environment: the case of Egypt
–Akmal S. Hyder, Maria Fregidou-Malama [Publisher] [Google Scholar]

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