TOC: J Services Mar


Journal of Services Marketing, 23(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: services: journals

Journal of Services Marketing 

Relevant ARCategory: Marketing Journals 

How to handle PR disasters? An examination of the impact of communication response type and failure attributions on consumer perceptions
Anna S. Mattila [Publisher] [Google Scholar]

Developing inventories for satisfaction and Likert scales in a service environment
Karin Braunsberger, Roger Gates [Publisher] [Google Scholar]

Information search for home, medical, and financial services by mature consumers
Suzanne Altobello Nasco, Dena Hale [Publisher] [Google Scholar]

Using the I-MARKOR scale to identify market-oriented individuals in the financial services sector
Francine K. Schlosser, Rod B. McNaughton [Publisher] [Google Scholar]

An empirical investigation of relationship development in professional business services
Kalipso M. Karantinou, Margaret K. Hogg [Publisher] [Google Scholar]

Services marketing in a cross-cultural environment: the case of Egypt
Akmal S. Hyder, Maria Fregidou-Malama [Publisher] [Google Scholar]