TOC: Services Mar Quart


Services Marketing Quarterly, 30(3)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: services: journals

Services Marketing Quarterly 

Relevant ARCategory: Marketing Journals 

An Exploratory Study of the Application of Internal Marketing in Professional Service Organizations
Lan Snell; Lesley White [Publisher] [Google Scholar]

The Verbal Judo Approach in Demanding Customer Encounters
Teemu Kokko; Marko M„ki [Publisher] [Google Scholar]

The Impact of Perceived Service Quality on MBA Student Satisfaction and Recommendations: Do Expectations Matter?
Robert E. Carter [Publisher] [Google Scholar]

Relationship Between Intra- and Interorganizational Service Quality Perceptions: An Empirical Testing of Modified Service Profit Chain Model Within Kuwaiti Telecommunications Industry
Khurram Sharif [Publisher] [Google Scholar]

Antecedents of Repurchase Intention: Propositions Towards Using Marketing Strategy to Mitigate the Attrition of Online Students
Matthew G. Kenney; Nile M. Khanfar [Publisher] [Google Scholar]

The Impact of Service Fairness Perceptions on Relationship Quality
Melissa N. Clark; Mavis T. Adjei; Donna N. Yancey [Publisher] [Google Scholar]

The Impact of Social Presence on Technology Based Self-Service Use: The Role of Familiarity
Brian R. Kinard; Michael L. Capella; Jerry L. Kinard [Publisher] [Google Scholar]