TOC: Mar Sci


Marketing Science, 28(3)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: methods: journalsMarketing Science 

Relevant ARCategory: Marketing Journals 

Editorial–Analytical Transparency
Eric T. Bradlow and Anne T. Coughlan [Publisher]

The Option Value of Returns: Theory and Empirical Evidence
Eric T. Anderson, Karsten Hansen, and Duncan Simester [Publisher] [Google Scholar]

Heterogeneous Learning and the Targeting of Marketing Communication for New Products
Sridhar Narayanan and Puneet Manchanda [Publisher] [Google Scholar]

Do Innovations Really Pay Off? Total Stock Market Returns to Innovation
Ashish Sood and Gerard J. Tellis [Publisher] [Google Scholar]

The Benefits of Downstream Information Acquisition
Liang Guo [Publisher] [Google Scholar]

Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis
Wilfred Amaldoss and Chuan He [Publisher] [Google Scholar]

Voluntary Quality Disclosure and Market Interaction
Liang Guo and Ying Zhao [Publisher] [Google Scholar]

Benchmarking Performance in Retail Chains: An Integrated Approach
Dinesh Kumar Gauri, Janos Gabor Pauler, and Minakshi Trivedi [Publisher] [Google Scholar]

Price Competition in Markets with Consumer Variety Seeking
P. B. Seetharaman and Hai Che [Publisher] [Google Scholar]

Financing as a Marketing Strategy
S. Hun Seog and Yong J. Hyun [Publisher] [Google Scholar]

"Counting Your Customers" One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model
Makoto Abe [Publisher] [Google Scholar]

Statement from the Editor Regarding "’Counting Your Customers’ One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model"
Eric T. Bradlow [Publisher] [Google Scholar]

Research Note–How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach
Andres Musalem and Yogesh V. Joshi [Publisher] [Google Scholar]

Research Note–The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality
Sam K. Hui, Peter S. Fader, and Eric T. Bradlow [Publisher] [Google Scholar]

Research Note–Wine Journalism–Marketing or Consumers’ Guide?
Oyvind Horverak [Publisher] [Google Scholar]

Research Note–Price-Matching Guarantees, Retail Competition, and Product-Line Assortment
Anne T. Coughlan and Greg Shaffer [Publisher] [Google Scholar]

Research Note–The Researcher as a Consumer of Scientific Publications: How Do Name-Ordering Conventions Affect Inferences About Contribution Credits?
Boris Maciejovsky, David V. Budescu, and Dan Ariely [Publisher] [Google Scholar]

Research Note–Should Captive Sardines Be Compensated? Serving Customers in a Confined Zone
Rachel R. Chen, Eitan Gerstner, and Yinghui (Catherine) Yang [Publisher] [Google Scholar]