TOC: J Global Mar


Journal of Global Marketing, 22(3)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: global: journals

Journal of Global Marketing 

Relevant ARCategory: Marketing Journals 

Erdener Kaynak [Publisher] [Google Scholar]

Competition Between Foreign and Domestic Brands: A Study of Consumer Purchases in China
Tsang-Sing Chan; Geng Cui; Nan Zhou [Publisher] [Google Scholar]

The Impacts of Brand Personality and Congruity on Purchase Intention: Evidence From the Chinese Mainland’s Automobile Market
Xuehua Wang; Zhilin Yang; Ning Rong Liu [Publisher] [Google Scholar]

Brand Extensions in Emerging Markets: Theory Development and Testing in China
Guoqun Fu; John Saunders; Riliang Qu [Publisher] [Google Scholar]

Responses of Chinese Consumers to Sex Appeals in International Advertising: A Test of Congruency Theory
Geng Cui; Xiaoyan Yang [Publisher] [Google Scholar]