ARC: Connections: ELMAR: TOC areas: global: journals

Journal of Global Marketing  Relevant ARCategory: Marketing Journals

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Editorial
–Erdener Kaynak [Publisher] [Google Scholar]

Competition Between Foreign and Domestic Brands: A Study of Consumer Purchases in China
–Tsang-Sing Chan; Geng Cui; Nan Zhou [Publisher] [Google Scholar]

The Impacts of Brand Personality and Congruity on Purchase Intention: Evidence From the Chinese Mainland’s Automobile Market
–Xuehua Wang; Zhilin Yang; Ning Rong Liu [Publisher] [Google Scholar]

Brand Extensions in Emerging Markets: Theory Development and Testing in China
–Guoqun Fu; John Saunders; Riliang Qu [Publisher] [Google Scholar]

Responses of Chinese Consumers to Sex Appeals in International Advertising: A Test of Congruency Theory
–Geng Cui; Xiaoyan Yang [Publisher] [Google Scholar]

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