ARC: Connections: ELMAR: TOC areas: global: journals

Journal of Euromarketing  Relevant ARCategory: Marketing Journals

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Editorial
–Erdener Kaynak [Publisher] [Google Scholar]

Brand Extension Effects on Brand Equity: A Cross-National Study
–Isabel Buil; Eva Mart¡nez; Leslie de Chernatony [Publisher] [Google Scholar]

Cooperation With Competitors and Internationalization: Evidence From the West Coast of Finland
–Vladimir Vanyushyn; Maria Holmlund; S”ren Kock [Publisher] [Google Scholar]

Brand Choice Modeling Based on Diary Mode Panel Data: A Model of Choice Decision in Turkish Cola Market
–Tolga Kaya; Bur šlengin [Publisher] [Google Scholar]

Customer-Based Brand Equity for Global Brands: A Multinational Approach
–Eda Atilgan; Serkan Akinci; Safak Aksoy; Erdener Kaynak [Publisher] [Google Scholar]

Book Review

A Review of “The Point of the Deal: How to Negotiate When “Yes” is Not Enough”
–Claude Cellich [Publisher]

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