TOC: J Euromarketing


Journal of Euromarketing, 18(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: global: journals

Journal of Euromarketing 

Relevant ARCategory: Marketing Journals 

Erdener Kaynak [Publisher] [Google Scholar]

Brand Extension Effects on Brand Equity: A Cross-National Study
Isabel Buil; Eva Mart¡nez; Leslie de Chernatony [Publisher] [Google Scholar]

Cooperation With Competitors and Internationalization: Evidence From the West Coast of Finland
Vladimir Vanyushyn; Maria Holmlund; S”ren Kock [Publisher] [Google Scholar]

Brand Choice Modeling Based on Diary Mode Panel Data: A Model of Choice Decision in Turkish Cola Market
Tolga Kaya; Bur šlengin [Publisher] [Google Scholar]

Customer-Based Brand Equity for Global Brands: A Multinational Approach
Eda Atilgan; Serkan Akinci; Safak Aksoy; Erdener Kaynak [Publisher] [Google Scholar]

Book Review

A Review of “The Point of the Deal: How to Negotiate When “Yes” is Not Enough”
Claude Cellich [Publisher]