ARC: Connections: ELMAR: TOC areas: strategy: journals

Journal of Brand Management  Relevant ARCategory: Marketing Journals

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The concept of brand experience
–Bernd Schmitt [Publisher] [Google Scholar]

‘Local People’ a critical dimension for place brands
–Joao Ricardo Freire [Publisher] [Google Scholar]

Brand name and consumer inference making in multigenerational product introduction context
–Seigyoung Auh and Eric Shih [Publisher] [Google Scholar]

Customer branding of commodity products: The customer-developed brand
–Julia R Pennington and A Dwayne Ball [Publisher] [Google Scholar]

Determinants of innovation and creativity in corporate branding: Findings from Denmark
–Morten Bach Jensen and Suzanne C Beckmann [Publisher] [Google Scholar]

Fitting new brand principles: First encounter at bank branches
–Margit Raich and Marc-Philipp Crepaz [Publisher] [Google Scholar]

Brand owners and their continuing fight against eBay
–Lucy Aboulian and Simi Grewal [Publisher] [Google Scholar]

Taking brand initiative: How companies can align strategy, culture, and identity through corporate branding
–Keith Dinnie [Publisher] [Google Scholar]

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