TOC: J Brand Man


Journal of Brand Management, 16(7)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: strategy: journals

Journal of Brand Management 

Relevant ARCategory: Marketing Journals 

The concept of brand experience
Bernd Schmitt [Publisher] [Google Scholar]

‘Local People’ a critical dimension for place brands
Joao Ricardo Freire [Publisher] [Google Scholar]

Brand name and consumer inference making in multigenerational product introduction context
Seigyoung Auh and Eric Shih [Publisher] [Google Scholar]

Customer branding of commodity products: The customer-developed brand
Julia R Pennington and A Dwayne Ball [Publisher] [Google Scholar]

Determinants of innovation and creativity in corporate branding: Findings from Denmark
Morten Bach Jensen and Suzanne C Beckmann [Publisher] [Google Scholar]

Fitting new brand principles: First encounter at bank branches
Margit Raich and Marc-Philipp Crepaz [Publisher] [Google Scholar]

Brand owners and their continuing fight against eBay
Lucy Aboulian and Simi Grewal [Publisher] [Google Scholar]

Taking brand initiative: How companies can align strategy, culture, and identity through corporate branding
Keith Dinnie [Publisher] [Google Scholar]