TOC: Intl J Bank Mar
Introduction
International Journal of Bank Marketing, 27(4)
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International Journal of Bank Marketing
Relevant ARCategory: Marketing Journals |
The effects of stake, satisfaction, and switching on true loyalty: a financial services study
–Jane W. Licata, Goutam Chakraborty [Publisher] [Google Scholar]
A model of consumer financial numeracy
–Bruce A. Huhmann, Shaun McQuitty [Publisher] [Google Scholar]
Using a multiple-attribute approach for measuring customer satisfaction with retail banking services in Kuwait
–Abdulkarim S. Al-Eisa, Abdulla M. Alhemoud [Publisher] [Google Scholar]
The role of bank image for customers versus non-customers
–Rafael Bravo, Teresa Montaner, Jos‚ M. Pina [Publisher] [Google Scholar]