ME>XL Advanced Tips Webinar: 
Taking positioning maps to the next level in the classroom

July 15, 2009 11:00am EDT

With Professors Arnaud De Bruyn and Gary L. Lilien

No fee…but space is limited and reservations essential.
To register, visit http://mktgeng.com/webinars/

In this webinar we illustrate advanced uses of positioning maps for instructors who have used the tool previously in class.
The session will show you how to:

• Build a perceptual and preference map interactively with students
• Add and remove brands and attributes in real time
• Display the brands, attributes and preferences layers separately and jointly
• Use ideal point maps as well as vector maps
• Use the dynamic mapping feature, calculating the market share implications of repositioning a brand
• Integrating segmentation analysis into positioning maps
• …and more

The webinar will also include a "surprise" tip–so be sure to stay to the end!

This webinar is intended for:  

• Instructors who have used the Positioning Mapping software in ME>XL who want to expand their understanding
  of the capabilities of the software.
• Novice or first time instructors are welcome as well but are advised to view this 
  recently recorded webinar on Product Positioning in advance to get the most out of the webinar.

No fee…but space is limited and reservations essential.
To register, visit http://mktgeng.com/webinars/