Marketing of Marketing Research Services


Michael Polonsky seeks literature on the advertising or marketing of marketing research services to marketers

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Dear Colleagues,

We are looking into the Advertising/Marketing of Marketing Research services to marketers. We have found general works looking at Business to Business advertising, but nothing looking at Marketing Research.

Any suggestions on relevant references would be greatly appreciated.



Michael Jay Polonsky

Chair in Marketing
School of Management and Marketing
Deakin University
70 Elgar Road
Burwood VIC 3125 Australia.
Phone:+61 3 92446968
International: +61 3 92517083