IOSIG Lifetime Achievement Winner
Robert F. Lusch has won the American Marketing Association Interorganizational SIG's 2009 Lifetime Achievement Award
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The Selection Committee for the 2009 Interorganizational (B2B & Channels) SIG Lifetime Achievement Award (Robert Dahlstrom-Chair, Jule Gassenheimer, and Jody Crosno) has completed deliberations. The committee announces Robert F. Lusch as the 2009 IOSIG Lifetime Achievement Award winner. Professor Lusch is Professor of Marketing and Department Head at the Eller College of Management at the University of Arizona. Professor Lusch is a past editor of the Journal of Marketing and a recipient of AMA’s Harold Maynard Award.
An Awards Reception will be held at the Summer AMA Conference on Saturday, August 8, from 5.45 PM to 7PM. We hope to see you there.