Innovations in Marketing Pedagogy


Special issue of Marketing Education Review, Edited by Kevin Shanahan; Deadline 2 Sep 2009

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Call for papers

Marketing Education Review (MER) announces the Spring 2010 edition will be devoted to teaching innovations focusing on innovations in marketing pedagogy. Innovations include instruction on any aspect of marketing, from any course, at either the graduate or undergraduate level. Ideally these innovations will have previously been used and refined allowing the author to share his/her experience. Please submit papers to no later than September 2, 2009. If you have any questions concerning this special issue, feel free to contact Kevin Shanahan at