TOC: Young Consumers
Introduction
Young Consumers, 10(2)
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Young Consumers
Relevant ARCategory: Marketing Journals |
The influence of money attitudes on young Chinese consumers’ compulsive buying
–Dongjin Li, Ying Jiang, Shenghui An, Zhe Shen, Wenji Jin [Publisher] [Google Scholar]
Little Emperors grown up: a case study of cosmetic usage
–Tracy Scelzo, Dawn Lerman [Publisher] [Google Scholar]
Chinese “Little Emperor”, cultural values and preferred communication sources for university choice
–Kim-Choy Chung, David K. Holdsworth, Yongqiang Li, Kim-Shyan Fam [Publisher] [Google Scholar]
Influence of television advertising on adolescents in China: an urban-rural comparison
–Kara Chan, Xiao Cai [Publisher] [Google Scholar]
Children’s influences on family decision making in Hong Kong
–Tai Ming Wut, Ting-Jui Chou [Publisher] [Google Scholar]
An exploratory study of young Chinese customers’ online shopping behaviors and service quality perceptions
–Venkatapparao Mummalaneni, Juan (Gloria) Meng [Publisher] [Google Scholar]
Advertising to Chinese children
–Marisa Planells Valero [Publisher] [Google Scholar]