ARC: Connections: ELMAR: TOC areas: sectors: journals

Journal of Marketing for Higher Education  Relevant ARCategory: Marketing Journals

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Using Institutional Selection Factors to Develop Recruiting Profiles: Marketing Small, Private Colleges and Universities to Prospective Student Athletes
–Gary R. Johnson; Colby Jubenville; Benjamin Goss [Publisher] [Google Scholar]

A Longitudinal Study of Changes in Marketing Practices at Private Christian Colleges
–Brian A. Vander Schee [Publisher] [Google Scholar]

Education as Service: The Understanding of University Experience Through the Service Logic
–Irene C. L. Ng; Jeannie Forbes [Publisher] [Google Scholar]

Higher Education Institutions: Satisfaction and Loyalty among International Students
–Audhesh K. Paswan; Gopala Ganesh [Publisher] [Google Scholar]

Prospective Students’ Perceptions of University Brands: An Empirical Study
–Roger Bennett; Rehnuma Ali-Choudhury [Publisher] [Google Scholar]

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